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Category Archive: News

1. Taylor Farms Salad Products Hit Sweet Spot of Consumer Demand

   June 15, 2016 3:57 am Leave a Comment

   Who would’ve thought healthy lifestyles can be contagious? A new survey by Nielsen Perishables Group reports that a majority of respondents in the U.S. today report that they’re eating healthier now than they were two years ago. Nearly two thirds said they are trying to buy healthier foods.

   However, not surprisingly, many indicated eating right in an “on-the-go” lifestyle is a challenge. That’s where Taylor Farms comes in, right in the sweet spot of the growing health-conscious consumer demand for packaged salad kits that provide a convenient, delicious and healthy choice.

   

   The Nielsen research showed that salad kits, like Taylor Farms Chopped Salad Kits, are stealing the spotlight. Packaged salads overall accounted for $3.7 billion in sales over the past year, up eight percent from the prior year.  But complete salad kits are growing the most — a whopping 31 percent from the previous year.

   Prepackaged organic salads – like our spring mix and baby arugula, kale, romaine and spinach — also are growing faster than the average, with a 12 percent increase in sales over the previous year. The survey reports that nearly half of consumers choose natural and organic options when available.

   

   Taylor Farms Organic Spring Mix

   Packaged salads that include a protein accompaniment – like our Single-Serve Salads that include chicken, turkey, ham and bacon – also are popular with consumers. Nielsen reported that 61 percent cite products that are high in protein as an important influence when making purchase decisions.

   Busy people crave healthy meal options and simple ways to prepare a fresh, tasty, healthy salad in minutes. Taylor Farms packaged salads are the perfect solution.

   For even more inspiration for quick, healthy meal options, take a look at our latest recipe videos.

2. Taylor Farms Deli Team Makes Valuable Connections At International Dairy-Deli-Bakery Expo

   June 10, 2016 10:29 pm Leave a Comment

   Last week, Taylor Farms Deli team members joined 9,000 of their colleagues from around the world who share a passion for food and their industry at the International Dairy-Deli-Bakery Association™ (IDDBA) Expo in Houston, Texas.

   Gussie Jones, Director of Product Development at Taylor Farms Pacific, said the annual event is the largest in the world showcasing the finest in dairy, deli and bakery products.  According to IDDBA, the event is designed to provide attendees with best-in-class merchandising, creative new concepts for retailing food, valuable take-away tools, inspiration, education, and practical information.

   “Most major retail supermarket deli bakery merchants attend, so it is important for Taylor Farms to be there so our customers realize that we are the perfect solution for their fresh food needs,” said Jones.

   
   Event attendees had the opportunity to sample breakfast parfaits and grain-based salads at the Taylor Farms exhibit booth. Other new items featured this year included balsa wood packing for entrees, quesadillas, dinner kits, soup bucket kits, quiche kits, new lines of sandwiches, a large assortment of grain based salads, center-of-the plate vegetarian items, flat bread salads, new entrees, flat bread pizzas and some new lunch wraps.

   “Taylor Farms brings a fresh presence to the IDDBA show. We are the largest and one of the few companies offering fresh, short shelf life solutions that retailers  are looking for,” Michelle Story, General Manager Taylor Farms Retail explains.

   The IDDBA is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. Its 1,500 members range small independents to the world’s largest corporations. IDDBA helps its members enhance their economic position by providing opportunities for professional dialogue, education, exchange of industry data and selling opportunities.

    

3. “Team Taylor” Raises More Than $62,000 for Cancer Research

   June 9, 2016 4:16 pm Leave a Comment

   Who says making a difference in your community has to be boring? At Taylor Farms, our support for the American Cancer Society’s annual Relay for Life, which extends back more than 15 years, is an opportunity for us to find fun, creative ways to raise money for a great cause.

   “Team Taylor” stepped up in a big way, as it does each year.  Both Salinas and Tracy team members took part in relay events in their respective cities, contributing a total of $62,500 to ACS.

   This year, one of the most creative approaches to raising money for the event came from Robin Lopez of Team Taylor in Tracy, who raised money after being selected one of this year’s “Dancing with the Tracy Stars.”

   

   Dancing with the Tracy Stars

   “I held a fundraiser which raised over $3,500 by asking fellow employees and vendors to sponsor me,” said Lopez.  “In total I raised $8,600, of which $3,400 was donated back to Relay for Life, my charity of choice.”

   

   “Team Taylor never disappoints in our efforts to raise money to benefit the American Cancer Society,” said Joseph Mallobox, Human Resources at Taylor Farms.  “This events not only raises necessary funds to fuel research to find a 100 percent effective cure, but also serve as a hub of support and encouragement for cancer survivors and families of those who have been affected by cancer.”

   
   
   
   

   

   The Relay for Life in Salinas is the second largest in California and has raised more than $13 million over the past 19 years. This year, more than 1,300 participants comprising 110 teams jointly raised more than $445,000 to benefit the ACS in its quest to eliminate cancer.

   The Relay for Life events are important milestones on the Taylor Farms calendar every year. They are central to our commitment to making a real difference in the communities where we live and work, and they are a fun way for us all to let our creative juices flow for a great cause.

    

4. Taylor Farms Retail Team Joins Forces with 365 by Whole Foods Market

   June 3, 2016 12:00 am Leave a Comment

   Just like Taylor Farms, Whole Foods is committed to delivering high quality food to customers, and to finding creative new ways to meet customers’ needs. The latest example is the debut of a new grocery store venture, 365 by Whole Foods Market, designed to bring consumers the high quality Whole Foods is known for with greater value for shoppers.

   To meet 365’s need for fresh, high-quality produce, Taylor Farms’ most popular products will be offered at the new stores. Our tasty premium Chopped Salad Kits, Organic Vegetables and  Juicing Kale will be featured on the shelves in the new store.

   
   On May 25, Taylor Farms Retail Manager Shannon Renz and Sales Representative Courteney Nelson joined Whole Foods in the trendy Silver Lake section of Los Angeles to launch the new store concept.

   “When you enter the 365 store you instantly get the feeling of wanting to eat better. There are so many fresh options right as you walk in, it is definitely the focal point of their store,” said Courteney.

   

   Courteney Nelson with Taylor Farms

   Texas-based Whole Foods plans to open two stores in Oregon and Washington this year, plus at least 10 more next year. The company described the 365 concept as “quality meets value in an environment that’s fun and convenient.”

   The post Taylor Farms Retail Team Joins Forces with 365 by Whole Foods Market appeared first on Taylor Farms.

   Source: Taylor Farms Retail

5. Taylor Farms Donation a Year Ago Helped Bring Expanded Health Care to Community

   May 27, 2016 10:00 pm Leave a Comment

   One year ago this month, Taylor Farms was proud to donate $1 million to the Salinas Valley Memorial Hospital Foundation capital campaign. This donation went towards the establishment of a state-of-the-art health and wellness center in Gonzales, in partnership with Dr. Christine Ponzio. The center focuses on prevention, wellness and disease management in South Monterey County communities.

   In November of 2015, the newly-named Taylor Farms Family Health & Wellness Center began providing vital individual and family medical care, including annual physicals; diabetes screening, diagnosis and management; immunizations; asthma care; laboratory services (including testing results on site); sports and school physicals; wellness programs; and patient education.

   The 6,400-sqare-foot medical facility and the addition of two bilingual physicians allowed Dr. Ponzio’s practice to increase its patient care capacity from 17,000 to more than 25,000 visits a year.

   Taylor Farms Family Health & Wellness Center is a hospital-based Rural Health Clinic (RHC). The purpose of the RHC program is to improve access to primary care in underserved areas with the goal of improving health and quality of life for individuals and families. RHC’s are certified to receive special Medicare and Medicaid reimbursement

   Taylor Farms is excited to be involved in a project that helps provide outstanding health care to our families, our employees and our community.  We appreciate being able to collaborate with Salinas Valley Memorial to expand access and ensure that quality health care is affordable. Our support for this new facility reflects Taylor Farms’ deep commitment to the communities where we live and work.